Our Purpose
All our actions are guided by our 5Cs business philosophy, that everything we do must be good for the Community, good for the Country, good for the Climate, good for the Customer, and only then will it be good for the Company.
COMMUNITY
Champion of Inclusive Progress
Core to our purpose is empowering people in our local COMMUNITY. This is a commitment we pursue through the lens of inclusive progress. Beyond respect, we aim to actively support and empower our communities through transformative initiatives, such as our Livelihood Programmes. These initiatives help us create direct and indirect employment opportunities for local community members and help improve access to social welfare and healthcare.
COUNTRY
Driver of Economic Growth
Improving lives as part of our purpose extends to how we support our COUNTRY. As one of the largest employers in Indonesia’s Riau province, we are committed to boosting the national economy through job creation, contributing to Indonesia’s GDP to ensure national prosperity.
CUSTOMER
Advocate of Climate Action
Our CLIMATE response centres on ways to mitigate and reduce our impact on the environment, in which we operate. For us, it is about how we manage our use of natural resources and our carbon footprint. To develop resources sustainably, we champion conservation, restoration, and responsible sourcing through a production-protection landscape management approach. This allows us to sustainably manage natural resources, while implementing science-based solutions to reduce our operational carbon footprint.
CUSTOMER
Delivering Added Value
APRIL was founded to develop high-quality products that meet market needs, which is how our purpose of improving lives applies to the CUSTOMER. In serving you, our commitment is to offer a diverse range of products that you know have been produced responsibly. We will continue to innovate with cutting-edge technologies to evolve our sustainable offering alongside your changing demands.
COMPANY
Innovating Through Efficiency
To ensure COMPANY growth that’s sustainable, we prioritise diversification and responsible production. We have also embarked on a journey toward circularity, which is an ongoing and evolving part of our commitment to drive responsible production through various avenues such as minimising waste to landfill.
